INGREDIENTS

At True Hue, we believe that what you bring into your home matters. That’s why we’re committed to using the best, non-toxic ingredients that we have access to in all of our products. By prioritizing clean and sustainably sourced materials, we ensure that our products are not only safe to enjoy but also kind to the environment. Using high quality ingredients ensures a cleaner atmosphere, richer scents, and peace of mind, allowing you to fully immerse yourself in the magic of fragrance without compromise.

WHAT'S IN A FRAGRANCE?

Fragrance has been used since ancient times for rituals, beauty and function. Today, it's both a science and an art, with each person experiencing scent uniquely due to their individual biochemistry.

Fragrance oils, made from either natural or synthetic molecules, are the key to creating the scents we use to personalize our space.

Naturals, like essential oils, absolutes, and isolates, offer depth but can be inconsistent, resource-intensive, or unsustainable.

Synthetics, made in a lab, provide cost efficiency, consistency, and control over allergens. They also offer the ability to create scents that help guide our artistic palette. Like vanillin for example - a manufactured compound that mimics the smell of vanilla.

Fragrances created in a lab often face criticism due to the misconception that natural ingredients are superior and synthetics are harmful. In reality, the fragrances we use follow strict safety regulations established by I.F.R.A. (International Fragrance Association) and the EU. Our team ensures these high standards are consistently met, so our products contain no harmful chemicals listed under California’s Proposition 65.

OUR FRAGRANCE PHILOSOPHY

By blending natural and synthetic ingredients, we craft high-performing, vegan, and clean fragrances that meet global safety standards, focusing on what matters most: effectiveness, eco-friendliness, affordability, and creative vision. This balanced approach captures moods and memories while ensuring sustainability and enhancing the atmosphere of your home.

WHY OUR WAX?

After years of refinement, our team has developed a soy + coconut wax blend that we believe is the perfect mix.

SOY WAX

Soy wax is made from hydrogenated soybean oil. Making it a natural, renewable resource. It burns cleaner than traditional paraffin wax, producing less soot and no harmful toxins, which is better for both your home and environment. Soy wax also has a longer burn time and holds fragrance well.

COCONUT WAX

Coconut wax, on the other hand, is derived from the meat of coconuts and is known for its luxe, creamy texture. It burns even cleaner than soy wax and produces a soft, even melt pool, which helps to throw the fragrance beautifully. Coconut wax is highly sustainable, as coconuts are abundant and require less water to grow than other crops.

Both waxes are clean burning, biodegradable, vegan, and non-toxic

OUR WAX PHILOSOPHY

We blend soy and coconut wax to balance sustainability, performance, and fragrance throw. Soy wax offers a longer burn time and even scent distribution, while coconut wax ensures a clean, smooth burn. Together, they create a high-quality, eco-friendly, candle that fills your space with lasting fragrance.

HELPFUL TIP:

Allow for the candle to reach a full melting pool to maximize burning quality - especially on the first candle burn. If the candle does not reach a full melting pool than it will begin to tunnel. Tunneling means that it will not continue to burn properly as there will be left over wax on the sides of the container.

BASE FORMULAS

Candles: Soy Wax Blend, Fine Fragrance Oils.

 

Reed Diffusers: Alcohol Free, DPG Free, Ethanol Free, Paraben Free, Phthalate Free, Fine Fragrance Oils.

 

Room / Linen Sprays: Water, 2-Propanol, Surfactant (food grade, plant derived), Fine Fragrance Oils.

 

Hand + Body Wash: Purified Water, Sodium Lauroyl Methyl Isethionate*, Cocamidopropyl Betaine*, Decyl Glucoside*, Lauramidopropyl Betaine*, Ethylhexylglycerin, Tetrasodium Glutamate, Diacetate+, PEG-6 Caprylic / Capris Clycerides*, Citric Acid+, Panthenol (Vitamin B5), Phenoxythanol, Sodium Benzoate^, Sodium Hydroxide^, and Fragrance.

*Made from Coconut Oil and/or Palm Kernel Oil

+Made from Cane, Beet and/or Corn Sugar

^Made from minerals