OUR STORY
At True Hue, we believe that every scent has a story to tell. With a focus on moody, modern, and magical fragrances, we craft home scents that evoke a sense of romance and poetry. Each creation transports you to serene forests, sun-kissed lakes, and moonlit dance floors, inviting you to relive cherished memories and inspire new ones.
IMMERSED IN NATURE
Our fragrances are designed to be more than just scents; they are experiences. Picture yourself wandering through lush woods, feeling the warmth of the sun on your skin, and dancing under a starlit sky. We invite you to indulge in these moments, right from the comfort of your home.
SUSTAINABILITY WITH HEART
Our commitment to sustainability is at the heart of everything we do. Using a premium soy + coconut wax blend and phthalate-free fragrance oils, our candles, sprays, and diffusers are not only vegan but also VOC-compliant. We strive to create a planet-friendly experience, so you can enjoy your favorite scents with peace of mind.
A JOURNEY OF GROWTH
Founded in 2017 in Minneapolis, MN, True Hue has evolved from a small college apartment operation to a thriving 3,000 sq. ft. warehouse. Along the way, we've carefully refined our fragrance line and expanded our offerings—from candles to reed diffusers and luxe hand and body washes—all while staying true to our core values of sustainability, responsible sourcing, and ingredient honesty.
COMMUNITY
What hasn’t changed since 2017? Our strong commitment to community and giving back. We proudly support organizations that foster inclusion and belonging, ensuring everyone feels valued and appreciated. When you choose True Hue, you’re not just purchasing a product; you’re supporting a positive impact.
CRAFTED WITH PASSION
Griffin Overbye, our founder, started True Hue with a mission: to capture the essence of his lakefront childhood and the joy of the outdoors in fragrances that are complex, timeless, and infused with a touch of magic. When he’s not at True Hue HQ, you might find him indulging in chocolate croissants, harvesting vegetables from his garden, sipping lattes, painting with his furry companions, or embarking on a new adventure.
EMBRACE THE MAGIC
We invite you to explore our thoughtfully curated collection and find the fragrance that resonates with your spirit. Each product is crafted with love and intention, offering you an opportunity to transform your space into a sanctuary. Whether you're treating yourself or searching for the perfect gift, our scents are designed to inspire emotions and leave a lasting impression.